Deep-fried Mars Bars Misaligned with Company’s Commitment to Health
September 06, 2012 | 8 months ago
The birthplace of Scotland’s infamous deep-fried Mars bar has attracted the wrath of lawyers working for the chocolate giants.
Mars’ lawyers wrote to the owners of the Carron Fish Bar in Stonehaven, Aberdeenshire, saying they wouldn’t support such an application because the deep-fried bar is against its commitment to healthy living.
It had been reported that the Fish Bar plans to bid for protected geographical status has been dropped.
Mars has written to the owners saying the product is not authorised or endorsed as it does not fit the company’s promotion of healthy living.
A menu disclaimer is being sought, to make people aware deep-frying is not what the company has in mind for its product.
A Mars spokesperson said: “We are really flattered that customers of Carron Fish Bar like our product so much that it has now become a flagship product for the store.
“No application for a protected geographical indication has been filed to date.
“Should an application be filed, unfortunately, we wouldn’t be able to support it as deep-frying one of our products would go against our commitment to promoting healthy, active lifestyles.”
[Source via: BBC]